About this course
Digital marketing is a powerful tool for businesses to attract and interact with their audience online. It includes online advertising, email marketing and search engine optimisation (SEO), and is very data driven.
This Apprenticeship ensures candidates understand digital marketing as a competitive business strategy and tool, exploring how to use it effectively and measure the results.
This qualification is for Digital Marketing Executives, Senior Marketing Executives or Marketing Managers who are already have a foundation in digital marketing and are looking to further develop and accredit their skills.
Candidates will be expected to work on their own, undertaking projects or aspects of projects for which they will have sole responsibility.
Learners will be required to undertake a mixture of mandatory units and optional units (we will work with you to decide what optional units are relevant to your role, and your business).
Mandatory units include:
- Marketing planning
- Ethics and legalities of digital marketing
- Business concepts
- Project management
- Digital marketing metrics and analytics
- Personal and professional development
When you agree to undertake an Apprenticeship, you may be required to complete Essential Skills qualifications, depending on your previous qualifications, the Apprenticeship level you are completing and your own particular needs.
This qualification will primarily be delivered through 1-to-1 sessions with a member of our delivery team, using a mixture of face-to-face and remote learning sessions.
Upon enrolment, learners are also allocated an assessor. Throughout the qualification, the assessor will visit the learner either at their workplace or remotely (for example, via Microsoft Teams) on a monthly basis, to support progress, observe and set tasks.
Learners are supported and encouraged throughout their qualification to reach their full potential in their chosen industry.
To start an Apprenticeship in Wales, you need to be:
- aged 16 or over (there is no upper age limit)
- living in Wales
- not in full-time education
- not accessing any other funding from the Welsh Government
You can search and apply for Apprenticeship vacancies here
If you’re looking to undertake an Apprenticeship qualification as a way of upskilling within your current role, you will also need to be:
- employed for a minimum of 16 hours
- supported by your employer to undertake the qualification
- committed to undertaking an average of 4-6 hours of study a month
- working in a role that is relevant to the qualification
- employed for at least 51% of your contracted hours in Wales
