About this course
The CIM L4 Certificate in Professional and Digital Marketing is designed to elevate your marketing career by providing essential skills and knowledge. Developed through extensive employer-led research, this qualification prepares you for roles such as Marketing Executive and Digital Marketing Coordinator. The programme covers key areas including understanding marketing principles, planning and executing integrated marketing campaigns, and mastering social media marketing. You’ll delve into units such as “Marketing Impact,” “Planning Integrated Campaigns,” and “Social Media Marketing,” ensuring you are well[1]equipped to excel in the dynamic field of digital marketing.
The CIM Certificate in Professional Digital Marketing is suitable for a variety of roles, especially for those looking to advance their careers in marketing.
These roles typically involve tasks such as planning and executing marketing campaigns, managing social media accounts, creating content, analysing marketing data, and optimising digital marketing strategies.
This programme is made up of 1 mandatory unit and a combination of optional
units.
Mandatory Unit
- Marketing Impact
Optional Units
- Responsible Marketing
- Planned Integrated Campaign
- Content Marketing
- Social Media Marketing
- MarTech
- Search Engine Optimisation
This programme will primarily be delivered through workshops and 1-to-1 sessions with a member of the ACT delivery team. There will be revision support days and online learning opportunities with CIM Membership. For each unit completed there will be a multiple choice exam
Interactive Workshops: Experience the best of both worlds with our hands-on
workshops that blend face-to-face and remote learning. These workshops are
designed to be highly engaging, allowing you to interact directly with your tutor and peers. You’ll participate in practical activities, discussions, and collaborative
projects that will deepen your understanding of digital marketing concepts.
Personalised Tutoring: Your journey to success is supported by personalised
tutoring sessions. Through digital platforms like Microsoft Teams, you’ll have
regular one-on-one meetings with your tutor. These sessions are tailored to your
individual needs, ensuring you receive the guidance and support necessary to
excel. Your tutor will help you navigate the course material, clarify any doubts, and
provide targeted preparation for the multiple-choice exam. You’ll have the
flexibility to schedule these sessions at times that work best for you, making your
learning experience convenient and effective.
Real-World Tasks: Apply your newfound knowledge through practical tasks
designed to reinforce your skills. These assignments are relevant and engaging,
allowing you to integrate what you’ve learned into realistic scenarios. You’ll be
given challenges that encourage critical and creative thinking, helping you build the evidence needed to demonstrate your proficiency. By completing these tasks, you’ll not only prepare for the exam but also enhance your professional capabilities, making you a more effective and confident marketer
On completion of this course you will achieve the following:
• Level 4 CIM Certificate in Professional & Digital Marketing
Eligibility Requirements
You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted.
CIM will consider other equivalent Marketing Apprenticeships. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years:
IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
PLA Funded qualification
A Personal Learning Account (PLA) is a programme funded by Welsh Government which allows those who meet the criteria below to access FREE courses and professional qualifications that develop your skills and help you to progress or change your career.
Eligibility criteria for Personal Learning Account (PLA) courses:
If you’re aged 19 or over (on commencement of the training course), living in Wales and any of the below apply to you, then you could be eligible:
- employed (including Agency and Zero-hours contracts) or
- self-employed or
- full-time carers (incl. non-paid)
AND earning under the median income £32,371.