Jan 2020 / Blog
More and more we hear people talking about coaching and how it is being recognised as a smart investment for businesses. But what exactly is coaching? And how can embedding a coaching culture within an organisation reap huge long term rewards, resulting in enormous success?

Coaching in the workplace

The purpose of coaching within the workplace is ultimately to improve an individual’s performance on the job. This involves either enhancing their current skills or through acquiring new ones. It is increasingly being recognised that individuals and groups perform better with coaching and that this performance translates into measurable business results. As well as dramatically improving staff (leadership) skills, coaching helps people tap into their unknown potential; unlocking sources of creativity and productiveness. Within the workplace, coaching focusses on helping a person to learn in ways that enable them to keep growing within their career. This is achieved through provoking new ways of thinking and asking questions, rather than giving directions. Essentially, coaching when done right, produces an energised and engaged workforce. An invaluable and prized asset for any business.

Here are 6 reasons why investing in coaching is a smart business move:

Increased productivity and performance

At the heart of coaching is a creative and thought-provoking process that supports individuals to confidently pursue new ideas and alternative solutions with greater resilience. As a result, businesses directly see an improvement in staff performance by maximising staff potential and ambition through encouraging staff to overcome costly and time-consuming performance problems and real-life challenges. This could be anything from completing projects on time, to increasing output or sales. Essentially, coaching boosts productivity by helping employees to work smarter.

Staff Engagement will grow

Coaching encourages staff to explore different paths and try new approaches, in order to achieve goals or overcome challenges. Staff are really encouraged to think outside the box and commit to taking steps towards their success. The process of doing this gives a greater sense of ownership and accountability for the team member. This approach is much better than just being ‘told what to do’. As staff build valuable skills and widen their knowledge they can then use this to advance in their careers.

Improved staff retention

A high staff turnover can have a huge negative impact on the productivity and performance of a business. With coaching, employees are much more likely to be loyal and motivated when their bosses take time to help them improve their skills. As staff are encouraged to have a greater sense of ownership and accountability in their own development, it enables them to see opportunities for growth with their employer. When employees are coached they not only feel supported and encouraged, but they also experience the pride and satisfaction that comes with overcoming new challenges.

Grow talent

By strengthening your employees’ skills you can delegate more tasks to them and focus on other important managerial responsibilities – such as planning and strategizing. By nurturing your staff through coaching, you are helping to foster and develop a pool of talent both your business and staff will benefit from.

At ACT Training we offer a range of management qualifications providing Leadership and Management training, all designed to develop effective management and enhance leadership within your workforce. With courses created for new or aspiring managers through to experienced senior managers, our experienced trainers will deliver a programme of accredited management training to meet your specific needs. Designed to fit in to the work lives of busy manager and leaders, our ILM accredited qualifications are delivered via monthly workshops and assessed via self-study assignments. No exams or visits to your workplace are needed. Head here to find out more –